How we went All Out

to build a movement

for love and equality.

The Client

All Out is bringing people power to the global movement for love and equality.

All Out petitions world leaders and global organizations, while using creative tactics – online and offline – to advance the fight for the rights of lesbian, gay, bi, and trans people. Over 2.2 million people from every country in the world have joined the movement, and it is growing stronger every day.

The Opportunity

All Out and Lush teamed up to create the #GayIsOk campaign in July 2015. The mission was to build a movement and start the biggest LGBT conversation on social media in history. All Out reached out to PGM to help rebuild their website in preparation for the massive incoming traffic All Out was expecting. They wanted a fresh, cutting-edge website that told the story of their organization in an impactful way. The problem? With only two weeks to completely redevelop their website, PGM deployed its rapid-response process to get the job done.

The Results

In just two weeks, PGM successfully developed and launched the organization’s new website. We used parallax and other cutting-edge website design and development techniques to lead users through a inspiring story of All Out and its mission. The #GayIsOk campaign launched in July 2015 and became one of the biggest LGBT conversations ever held on social media. Campaign messaging about #GayIsOk reached over 10 million people worldwide.

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